June 1, 2015
DALLAS -- Inspired by the "Everyday Awesome" in all of us, Core Power -- the great tasting real milk high protein milk shake -- proudly announces that its "Everyday Awesome" world class quarterback Tony Romo will participate in a public event hosted by SMU Athletics on June 8th, at 6PM at Gerald J Ford Stadium. Tony Romo will share his "Everyday Awesome" stories of football, life and family. This event coincides with the launch of the brand's 2015 "Everyday Awesome" campaign. Tony's energy, drive and enthusiasm echo the tone and vitality of the brand while perfectly exemplifying the idea that awesome and inspirational people are all around us and are worthy of recognition.
As evidenced by his determination, accomplishments and drive of leading by example to live an active and healthy lifestyle, Tony Romo is a true testament to what it means to be "Everyday Awesome." In addition to being a world class quarterback, Romo is a father and a mentor to young students and athletes. A true leader on and off the field, Romo is teaming up with Core Power and the Boys and Girls Clubs to celebrate young student athletes and help them reach their full potential as productive, caring, responsible citizens in sports and life. Core Power will be making a donation to the Boys and Girls Club on Tony's behalf, and he'll present that check at the event.
"I'm really excited about taking part in this Everyday Awesome event. Core Power isn't just a terrific source of protein for me, they are a fun and caring company as well and I'm stoked to be one of their athletes," explains Romo. "And bringing the Boys and Girls Clubs into the mix -- that's what Everyday Awesome is really all about. Can't wait to see everybody on the 8th."
In addition to representing the brand on social media, out of home advertising, radio and instore point of sale items, Tony Romo will share his "Everyday Awesome" stories with SMU Football Coach Chad Morris at SMU -- Gerald J. Ford Stadium on June 8th, 6PM. He will be joined on stage by US Paralympic athlete Blake Leeper, also a Core Power "Everyday Awesome" sponsored athlete. After a panel style press conference, Romo will join pre-selected fans and supporters on the SMU field for a pickup game of the classic schoolyard game "500." The public is welcome based on seating capacity. Announcements regarding events with Tony will be made on the Core Power Facebook page.
Every Day is Another Day To Do Something Better
Core Power, a high protein milk shake made from real milk without protein powders, has taken off since its launch in 2012 due to its superior taste and clean, simple ingredient list. Made from the fresh, high quality milk of fairlife® farmers, the drink got its start by sampling at running and endurance events, where even then "Everyday Awesome" was front and center, evidenced in the dedication put forth by the competitive individuals they met on a regular basis. The brand prides itself on playing an important role in the nutrition of mindful athletes who make purposeful choices about their lifestyles.
"Simply put: people are just awesome," says JJ Betts, Sr. Brand Manager for Core Power. "And with this campaign we mean to bring attention to that. Over the past few years since the launch of the product, we're constantly inspired and impressed by all these awesome people who use Core Power to fuel their active lives. They work 9 to 5 during the week and then they run a half marathon every weekend. Or they manage a household of kids while training for a mud run. It's motivational to see people finding time in their busy lives to do something a little better for themselves. It's what really inspired #EVERYDAYAWESOME."
High Quality Protein to Fuel #EverydayAwesome
Core Power is made with high quality, high-protein real milk that is cold-filtered to power and strengthen athletes and give energy and vitality to active people.
Core Power is available in two varieties: the CORE version has 26 grams of protein and 240 calories, and the LIGHT version has 20 grams of protein and150 calories. Core Power CORE is available in vanilla, chocolate and banana while Core Power LIGHT is available in chocolate and strawberry banana. Core Power launched nationally in 2013 and can be found in most grocery and convenience stores across the country. For a list of stores that carry Core Power, please visit corepower.com/stores.
About fairlife, LLC.
fairlife, LLC is a health-and-wellness company that produces and markets premium-quality, value-added nutrition products that start with the best milk from independent American family farmers committed to sustainable and traceable agriculture. fairlife, LLC's patented cold filtration process filters natural milk to increase protein and minerals and decrease lactose and sugar. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company in to form fairlife, LLC. TheCoca-ColaCompany is the distribution partner for Core Power.
