IRVINE, Calif. --- Paciolan, the leading provider of ticketing, fundraising, and marketing solutions for college athletics, has entered into a partnership with SMU. Paciolan will provide SMU Athletics with an integrated solution that ties together digital ticketing, fundraising, marketing, and CRM solutions to help reimagine the fan experience.
"Our fans and donors deserve the best possible experience during every interaction with SMU Athletics," said
Rick Hart, Director of Athletics at SMU. "From contactless ticketing to personalized marketing communications, we look forward to working with Paciolan to reinvent the experience for Mustang fans."
SMU fans and donors will enjoy a customized mobile ticketing experience powered by Paciolan. They will have the option to purchase mobile tickets, receive their tickets via text, and use contactless ticketing upon entry at the stadium. This technology helps not only to unlock rich customer data but also provides the safety measure of touchless ticketing entry at the gate. Mustang fans are also able to manage their accounts directly from their phone and transfer or exchange tickets for events they cannot attend.
"It was important for us to be able to automate integrated ticketing and fundraising data across both athletics and campus fundraising systems," said
Kurt Pottkotter, Deputy Director of Athletics at SMU. "Paciolan's tools allow us to gain the full picture of our fans and donors, which is critical to elevate the customer experience."
SMU will leverage Paciolan's college athletics-tailored implementation of Salesforce and CRM administrative services to gain deep insights into fans and donors. This provides their staff instant access to customer information, including account data, ticketing, parking information, donor level, transaction history, and more. These powerful sales tools will assist outbound sales and service efforts led by the Learfield IMG College Ticket Solutions team, who have dedicated, on-site personnel to engage fans and sell tickets.
SMU will also take advantage of Paciolan's marketing automation tools and services to build automated customer journeys and communications based on each fan's preferences. Mustang fans can receive customized messages based on their purchase history, donor status, attendance patterns, and affinities, all tailored for their profile.
The Paciolan digital marketing team will work closely with the SMU athletics staff to offer programmatic digital marketing services to help sell more tickets. Digital marketing campaigns, including paid search, social, display, and video, will help to engage audiences, acquire new customers, and sell tickets to Mustang events.
SMU will receive Paciolan's signature partner service and support. This includes being teamed up with a strategic client partner, an ecommerce operations specialist, a salesforce administrator, a marketing automation specialist and, and a digital media strategist. These experts will serve as an extension to the SMU team to help plan, collaborate, and unlock all the value of the Paciolan tools available to them.
"I am beyond thrilled to be able to partner with SMU and their talented team to help them elevate the Mustang fan experience," said Paciolan President and CEO Kim Damron. "We look forward to a close partnership and collaboration with SMU athletics for years to come."
About Paciolan
Paciolan, a Learfield IMG College Solution, is a leader in ticketing, fundraising, marketing, and analytics solutions with over 40 years of experience serving more than 500 live entertainment organizations. Paciolan enables the sale of more than 120 million tickets per year by powering over 150 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at
www.paciolan.com.
The SMU Mustangs Official App
Apple App Store
Google Play
