SMU and The Brandr Group Launch Group Licensing for Student-Athletes
Dec 7 | General, Name, Image, & Likeness
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DALLAS – SMU and The Brandr Group (TBG) have established a group licensing agreement for the university's student-athletes covering all of the Mustangs' 17 sports. This partnership creates new opportunities for SMU's student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
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"Our agreement with The Brandr Group will give our fans the opportunity to support both SMU Athletics and Mustang student-athletes," said Rick Hart, SMU Director of Athletics. "We are creating a best-in-class NIL program as part of our BOLD initiative, and this is another step forward. We are here to equip our student-athletes to succeed both on and off the competitive surfaces and to impart the knowledge and skills required to become valuable citizens and leaders in their communities. Big opportunities do live in Dallas – and at SMU – and this will allow our current and future student-athletes to access these tremendous opportunities."
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The partnership with The Brandr Group allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with SMU logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. Potential licensees interested in learning more about the program should contact Kathleen Melvin at TBG.
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"There are few brands more exciting than that of SMU Athletics, which is why we're so excited to kick off this new partnership to benefit their student-athletes," said Wesley Haynes, TBG CEO. "Through this group licensing agreement, Mustang student-athletes will be able to capitalize on their NIL through a host of co-branded opportunities across SMU's merchandising and sponsorship portfolio. This also sets up new avenues for fans to support their favorite Mustang student-athletes."
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TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
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Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for student-athletes at the collegiate level. SMU fans can expect to be able to purchase official merchandise, including team jerseys, with the name and number of their favorite Mustang players who have joined the respective group licensing program once TBG enters into agreements with applicable school trademark licensees.
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About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for nearly 30 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
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About SMU Athletics
Ranked among the Top 20% of best national universities by U.S. News and World Report, SMU is the only NCAA FBS program in Dallas, Texas, a top-5 media market. Since 2013, SMU has invested more than $150 million in athletics facilities, 12 of 17 programs have won at least one conference championship and 16 programs have made the postseason. With over a century of athletics tradition, SMU has won eight National Championships and 170+ Conference Championships and has posted 150+ NCAA Top-10 Finishes. SMU student-athletes have won over 100 individual National Championships and earned over 1,900 All-America honors. More information about SMU and its coaches, student-athletes and teams is available at SMUMustangs.com.
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DALLAS – SMU and The Brandr Group (TBG) have established a group licensing agreement for the university's student-athletes covering all of the Mustangs' 17 sports. This partnership creates new opportunities for SMU's student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
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"Our agreement with The Brandr Group will give our fans the opportunity to support both SMU Athletics and Mustang student-athletes," said Rick Hart, SMU Director of Athletics. "We are creating a best-in-class NIL program as part of our BOLD initiative, and this is another step forward. We are here to equip our student-athletes to succeed both on and off the competitive surfaces and to impart the knowledge and skills required to become valuable citizens and leaders in their communities. Big opportunities do live in Dallas – and at SMU – and this will allow our current and future student-athletes to access these tremendous opportunities."
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The partnership with The Brandr Group allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with SMU logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights. Potential licensees interested in learning more about the program should contact Kathleen Melvin at TBG.
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"There are few brands more exciting than that of SMU Athletics, which is why we're so excited to kick off this new partnership to benefit their student-athletes," said Wesley Haynes, TBG CEO. "Through this group licensing agreement, Mustang student-athletes will be able to capitalize on their NIL through a host of co-branded opportunities across SMU's merchandising and sponsorship portfolio. This also sets up new avenues for fans to support their favorite Mustang student-athletes."
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TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
Â
Products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for student-athletes at the collegiate level. SMU fans can expect to be able to purchase official merchandise, including team jerseys, with the name and number of their favorite Mustang players who have joined the respective group licensing program once TBG enters into agreements with applicable school trademark licensees.
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About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, leading efforts for nearly 30 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.
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About SMU Athletics
Ranked among the Top 20% of best national universities by U.S. News and World Report, SMU is the only NCAA FBS program in Dallas, Texas, a top-5 media market. Since 2013, SMU has invested more than $150 million in athletics facilities, 12 of 17 programs have won at least one conference championship and 16 programs have made the postseason. With over a century of athletics tradition, SMU has won eight National Championships and 170+ Conference Championships and has posted 150+ NCAA Top-10 Finishes. SMU student-athletes have won over 100 individual National Championships and earned over 1,900 All-America honors. More information about SMU and its coaches, student-athletes and teams is available at SMUMustangs.com.
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