DALLAS (April 29, 2021) – SMU Athletics and its multimedia rightsholder, Mustang Sports Properties, today introduced Xochitl Chips & Salsa as the newest Mustang corporate partner heading into the 2021-'22 college athletics season.

The Irving, Texas-based company will assume the unique designation as "Official Tortilla Chips & Salsa of SMU Athletics" in a multi-year agreement.

In addition to the overall sponsorship designation, football fans specifically will notice Xochitl as the "Official Tortilla Chips & Salsa of 'The Boulevard'" during home games. There will be chips and salsa sampling display's available for fans at upcoming SMU Football and Basketball games. Xochitl also will receive brand visibility via digital and radio throughout the year as an SMU Athletics corporate partner.

"Xochitl is proud to announce our exciting new partnership with SMU Athletics," said Carlos Salinas, Principal CEO of Xochitl Inc. "Our team values opportunities that allow us to support and engage with our local community, so we're thrilled to be teaming up with some of our very own neighbors here in Dallas, Texas. The values of service, passion, integrity, respect, innovation, and teamwork that SMU Athletics upholds really resonates with us at Xochitl and we cannot wait to show you what we have in store for you all."

"We're pleased to have Xochitl Chips & Salsa as part of SMU Athletics' corporate partner family and appreciate their long-term commitment to the Mustangs," said Josh White, general manager for Mustang Sports Properties. "As we look toward planning for fall and what's in store for The Boulevard, we know fans will enjoy having an 'Official Tortilla Chips & Salsa' partner – especially connecting with a company based right here in the Metroplex."

SMU Athletics' multimedia rightsholder and dedicated Learfield IMG College team, Mustang Sports Properties, secured the relationship with Xochitl on behalf of the University.