DALLAS (March 5, 2026) – Mustang Partners and Learfield have named Kyle Beatrice Robbins the General Manager of Learfield's Mustang Sports Properties, a revamped leadership position that will drive integrated partnership strategy, revenue growth and long-term brand development for Mustang Partners and the SMU athletics enterprise.
 
Robbins brings extensive experience in strategic partnership development, sponsorship revenue platforms and brand growth across the sports and entertainment landscape. She most recently served as Director of U.S. Rights Sales at Wasserman and previously held the role of Senior Director of Development at the National Medal of Honor Museum. Robbins has also held positions with Legends Global Partnerships and the Dallas Cowboys.
 
"We are thrilled to welcome Kyle to the Hilltop as General Manager for Mustang Sports Properties," said Brian Ullmann, Executive Deputy Athletic Director. "Her expertise in partnership strategy, revenue optimization and brand integration will be a tremendous asset as we continue to elevate our athletics platform and deepen engagement with fans and partners alike."
 
"Kyle brings us a unique skill set to look forward as we align with SMU on the future of revenue maximization with Mustang Partners," said Andrew Wheeler, Executive Vice President of Sports Properties at Learfield. "She understands elite brand engagement and embraces the massive potential we have in our collaboration with SMU Athletics."

"It's an honor to lead this next phase of growth for SMU Athletics," Robbins said. "As NIL expands and new centerpiece assets come to market, we have a unique opportunity to build a modern partnership model that drives revenue and strengthens the Mustang brand while delivering real impact for our student-athletes, fans, and corporate partners. To do that in Dallas, a community I'm proud to call home, makes this role especially meaningful."
 
Robbins holds dual master's degrees in Business Administration and Sport Administration from Ohio University and held multiple positions with the Ohio Bobcats football program during her time in Athens. Born and raised alongside an identical twin in Boulder, Colorado, she now resides in Dallas with her Italian Greyhound, Giovanni.
 
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.