DALLAS (SMU) – Mustang Partners and Epoch Wines today announced the launch of the Epoch Wine Bar, a new premium hospitality experience inside Moody Coliseum that will debut for the upcoming 2026-27 SMU Men's Basketball season.

Designed to blend elevated hospitality with the excitement of SMU Basketball, the members-only space will offer fans exclusive access to curated wine service, premium culinary offerings, and premier views of all the on-court action.

Members and guests will enjoy access to the Epoch Wine Bar beginning 90 minutes prior to tip-off and continuing through post-game, creating a unique gathering space before, during, and after every home men's basketball game.

Founded by SMU alumni Liz and Bill Armstrong, Epoch Estate Wines has earned national acclaim for crafting distinctive, world-class wines on California's Central Coast. The partnership brings together two brands committed to excellence while creating a one-of-a-kind gameday experience on the Hilltop.

"The Epoch Wine Bar represents the elevation in premium fan experience we are striving to create at SMU," said SMU Director of Athletics Damon Evans. "This partnership allows us to celebrate two proud SMU alumni while providing our fans with an exceptional hospitality offering. We are grateful to Liz and Bill Armstrong, and the entire team at Epoch Wines, for partnering with us to create this world-class gameday experience."

"We are thrilled to join SMU in launching the Epoch Wine Bar at Moody Coliseum," said the Armstrong family. "We love sharing our world-class wines, and offering Mustang Nation the opportunity to toast our basketball team with Epoch wines in this upscale club will take Moody Magic to new heights."

The Epoch Wine Bar will feature a curated selection of Epoch wines paired with premium food offerings in a sophisticated setting designed to bring together members of the Mustang community. The experience combines the spirit of superior wines with the energy of Dallas and SMU Athletics.

A limited number of memberships are available now, including options that feature season tickets for SMU Men's Basketball. Fans interested in learning more about membership opportunities can visit here.