SMU Athletics

Dr. Mo Brown joined the Mustangs as Associate A.D. for Marketing and Fan Experience in June of 2026.

She is an accomplished marketing professional who previously spent five years at South Carolina (2021-26), including the last two as the Senior Director of Marketing. With the Gamecocks, Brown spearheaded marketing and gameday experience efforts for women's basketball and Hall of Fame head coach Dawn Staley. South Carolina led the nation in attendance during multiple seasons when her responsibilities included overseeing in-venue fan experience, digital marketing, community engagement, advertising and social media. In 2022 and 2024, she worked with City of Columbia leadership to coordinate NCAA championship celebration parades.
 
Brown also served as the on-field contact at South Carolina football games from 2021-25, managing all presentations and on-field promotions. At USC, she directed the plans for several special events, including an exhibition between the Las Vegas Aces and Puerto Rico, and orchestrating a Paris Sendoff preseason event in coordination with ESPN ahead of the women’s basketball game in Paris, France. Her first two seasons in Columbia also saw her direct marketing efforts for volleyball and softball.
 
Her marketing career included working for Texas A&M (2021), Yale (2020-21), Boise State (2018-20) and as a student-assistant at LSU (2015-18).
 
Brown earned a doctorate in education focused on learning and organizational change from Baylor in 2023. She holds a master’s degree in athletic leadership from Boise State (2020) and a bachelor’s degree in sport administration with an emphasis on sport commerce and leadership from LSU (2018).