Kevin Farlow was named General Manager for Mustang Sports Properties in August of 2023 by SMU Athletics and its multimedia rightsholder, Learfield. He spent the past four years (2019-23) as the General Manager for Big 12 Sports Properties.
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Farlow was previously the General Manager for New Mexico’s Lobo Sports Properties (2017-18). He has also served as the Director of National Sales for IMG College (2016-17), the Senior Director of Marketing Sponsorships for the Ultimate Fighting Championship (2014-16). He previously spent 10 years (2004-14) with Learfield, finishing as the Senior Director Business Development in National Sales following a six-year run as the General Manager of Miami’s Hurricane Sports Properties.
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His sales career includes a two-year stint with the Florida Marlins as the Director of Marketing Sponsorships.
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Farlow was a baseball student-athlete at USC and Cal State Fullerton before playing professionally in the minor leagues from 1990-96.
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