Sterling Myhre is in his third year at SMU Athletics, currently serving as the Associate Director of Marketing.
At SMU, Myhre leads all marketing, promotions, and fan engagement efforts for Women’s Basketball. During the 2024–25 season, he helped the program surpass its ticket sales revenue goal by over 160% and introduce a new premium seating initiative that generated $20,000 in new revenue. He is also the primary marketing contact for SMU Rowing and oversees SMU’s Marketing Internship Program of 25 undergraduate student interns.
On the football side, Myhre serves as an on-field marketing contact and played a key role in helping SMU break both its single-game (4,739) and season-long (27,962) student attendance records in 2024. He was also part of the team that won the PacNet Star of the Year for 2025.
From 2022 to 2024, Myhre served as SMU’s Assistant Director of Marketing, where he oversaw all aspects of marketing and gameday production for Men’s Basketball. Under his leadership, the program doubled its new season ticket sales, achieved a 94% season ticket renewal rate, and sold-out Moody Coliseum for the first time since the 2016–17 season. The team saw a 33% increase in attendance year-over-year, along with significant student attendance growth. Myhre also managed over 40 on-field sponsorship activations for SMU Football and founded the department’s undergraduate internship program in 2022.
Before joining SMU, Myhre worked with the Washington Nationals as an Inside Service Representative. He began his career in collegiate athletics at Tulane University as a Marketing & Promotions Graduate Assistant, where he led the marketing strategy for Women’s Volleyball and delivered the program’s highest single-game student attendance since 2015.
A native of Washington, D.C., Myhre holds both a Master of Science in Sports Studies and a Bachelor of Science in Management and Marketing from Tulane University. He resides in Dallas, Texas
