SMU Athletics

Holly Weber comes to SMU from Indiana, where she was Assistant Athletic Director for Graphic Design & Men's Basketball Branding. She will lead a new creative services unit which will serve as a one-stop shop for coaching staffs and will be responsible for external communication and engagement with key stakeholders. She also spent time at Missouri where she was a Digital Media Producer and at the Southern Conference where she was Director of Creative Services. She began her career in athletics as a Sports Information Coordinator at Tennessee Tech.