DALLAS (July 28, 2022) – SMU Athletics and its multimedia rightsholder, LEARFIELD's Mustang Sports Properties, announced a first university sponsorship of its kind with Grand Caliber. The online retailer, which also operates a Dallas showroom on McKinney Avenue, has signed on as the "Official Luxury Watch Sponsor of SMU Athletics".
 
Grand Caliber's sponsorship with SMU allows for distinct visibility for the retailer among Mustang fans. Specifically, later this fall, fans will have the opportunity to win a luxury watch during half-court shot promotions during men's and women's home basketball games. Throughout the year, there will be enter-to-win social campaigns as well.
 
Grand Caliber's mission is to be the leading trusted online source for selling and buying authentic new and pre-owned watches. The company's authenticity guarantee provides for full money-back refund as needed. Grand Caliber's showroom at 2811 McKinney Avenue.
 
"Grand Caliber is proud to announce our sponsorship with SMU athletics," said Jimmy Choo, CEO, Grand Caliber. "This is an exciting moment to expand awareness to our local demographic here in Dallas. We are thrilled to be associated with such an exciting brand and are committed to the growth of our two organizations."

The relationship between SMU Athletics and Grand Caliber is overseen by Mustang Sports Properties, the locally-based LEARFIELD team dedicated solely to SMU. The luxury watch retailer has relationships with the Big 12 Conference and American Athletic Conference, also represented by LEARFIELD.
 
"We're pleased to welcome Grand Caliber as a new sponsor within the SMU family, and we look forward to an exciting athletics season ahead," said Josh White, general manager for Mustang Sports Properties.
 
About Grand Caliber
Grand Caliber is a luxury watch dealer specializing in high-end brands, sales, and service. Our selection of top-of-the-line watches includes brands like Rolex, Patek Philippe, Cartier, and more. We have the perfect watch for every occasion. With our global network, our dedicated team can help you find the perfect watch no matter how rare, and our world-class service department can keep it running like new for years to come. Visit us today and see why Grand Caliber is the luxury watch destination