DALLAS (SMU) – The 18th College Colors Day, the national holiday that celebrates collegiate fandom and the kickoff of college football's opening weekend, returns on Friday, Sept. 2, uniting all Mustang fans across the country by encouraging them to represent SMU by wearing their favorite gear on a single day.
 
Created by the University's exclusive licensing partner, CLC, this year's College Colors theme, "It's About That Time," underscores the anticipation and excitement of the upcoming season as Mustang fans count down the minutes until the first kickoff of the year.
 
New this year, fans can interactively shop for SMU gear by unlocking a new skill on their Amazon device. By simply asking Alexa to "show me my college colors," fans will be guided by top college sports broadcasters Rece Davis or Desmond Howard to the Amazon fan shop to get the latest in collegiate fan fashion and spirit items.
 
"Enthusiasm and anticipation around college sports is at its highest now," said Nicole Armentrout, Senior Vice President, Marketing at CLC. "Mustang fans can't wait to see their team in action, gather with friends at tailgates and participate in other fun SMU traditions throughout the season. College Colors Day sets the tone and provides a platform for fans to express that eagerness by showing their SMU spirit to the world. Whether you're hanging up a flag outside of the house or showing off your new gear for the season, 'It's About That Time,' for fans to display their fandom for the Mustangs."
 
SMU fans are encouraged to show their spirit and engage with other fans via social media by using #CollegeColorsDay. Fans can also visit www.CollegeColorsDay.com for shareable content and more information about the campaign, and to enter for a chance to win daily prizes from team gear to tickets and a trip to the College Football Playoff (CFP) National Championship in Los Angeles via CLC's relationship with the College Football Playoff (CFP) and its foundation's Extra Yard for Teachers program.
 
Whether it's a specific pre-season ritual, picking out a new lucky gameday shirt or gathering with friends to ring in a new season, "it's about that time" for SMU fans to celebrate the Mustangs with College Colors Day.
 
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.