Aug 1 | General
Ticket Sales, Attendance, Merch Sales, Giving, Sponsorships All Jump
DALLAS (SMU) – With the 2023-24 seasons fast approaching, SMU Athletics is wrapping up another record-setting year on the external side of operations.
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From an attendance and ticket sales perspective, SMU posted a 27% jump in football season ticket sales, setting a new highest average season attendance for Ford Stadium as well as a regular-season single-game high with 35,569 watching the Battle For The Iron Skillet. SMU's LEARFIELD Amplify team, led by Corderius Seay, also set new marks for mini-plans and group tickets sold, earning a national Property of the Year nomination from their company, and selling out all premium spaces. Basketball attendance also increased, with the men seeing a near 10% increase in season attendance and the women jumping over 15%.
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Sales of SMU merchandise also continue to explode, as royalty revenues have quadrupled over a 10-year span. In FY23, SMU experienced a 24% increase in royalties through its licensing agency, CLC, and sales through SMU's official online store jumped 150%.
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Sponsorship-wise, Mustang Sports Properties set an all-time high in revenue for the second year in a row, with Kevin Chandlee earning Chairman's Club recognition for a top personal sales performance with LEARFIELD and Nathan Taylor garnering nominations for Most Unique Promotion and Property Coordinator Of The Year.
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Giving totals to the SMU Athletics Annual Fund were up 21.9%, while total cash receipts and commitments eclipsed $44M, the second highest single-year haul in department history. Leading the way were seven million-dollar-plus gifts, including $15M from Liz and Bill Armstrong toward the Weber End Zone Complex.
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The 2023-24 seasons kick off on Aug. 17 when SMU women's soccer visits TCU, with SMU's home events set to start Aug. 24 with a men's and women's soccer doubleheader at Washburne Stadium starting at 5:30. Volleyball tips off its home season on Sept. 6 when the Mustangs host Baylor at 7 p.m. in Moody Coliseum. Admission to soccer and volleyball matches is complimentary.
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The Mustangs kick off the 2023 football season against Louisiana Tech on Saturday, Sept. 2, at Gerald J. Ford Stadium. Tickets are available at SMUMustangs.com/tickets or by calling 214-SMU-GAME.
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From an attendance and ticket sales perspective, SMU posted a 27% jump in football season ticket sales, setting a new highest average season attendance for Ford Stadium as well as a regular-season single-game high with 35,569 watching the Battle For The Iron Skillet. SMU's LEARFIELD Amplify team, led by Corderius Seay, also set new marks for mini-plans and group tickets sold, earning a national Property of the Year nomination from their company, and selling out all premium spaces. Basketball attendance also increased, with the men seeing a near 10% increase in season attendance and the women jumping over 15%.
Â
Sales of SMU merchandise also continue to explode, as royalty revenues have quadrupled over a 10-year span. In FY23, SMU experienced a 24% increase in royalties through its licensing agency, CLC, and sales through SMU's official online store jumped 150%.
Â
Sponsorship-wise, Mustang Sports Properties set an all-time high in revenue for the second year in a row, with Kevin Chandlee earning Chairman's Club recognition for a top personal sales performance with LEARFIELD and Nathan Taylor garnering nominations for Most Unique Promotion and Property Coordinator Of The Year.
Â
Giving totals to the SMU Athletics Annual Fund were up 21.9%, while total cash receipts and commitments eclipsed $44M, the second highest single-year haul in department history. Leading the way were seven million-dollar-plus gifts, including $15M from Liz and Bill Armstrong toward the Weber End Zone Complex.
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The 2023-24 seasons kick off on Aug. 17 when SMU women's soccer visits TCU, with SMU's home events set to start Aug. 24 with a men's and women's soccer doubleheader at Washburne Stadium starting at 5:30. Volleyball tips off its home season on Sept. 6 when the Mustangs host Baylor at 7 p.m. in Moody Coliseum. Admission to soccer and volleyball matches is complimentary.
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The Mustangs kick off the 2023 football season against Louisiana Tech on Saturday, Sept. 2, at Gerald J. Ford Stadium. Tickets are available at SMUMustangs.com/tickets or by calling 214-SMU-GAME.
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Wednesday, October 21
Wednesday, October 21
Wednesday, October 21
Tuesday, October 20
