DALLAS (SMU)– SMU has been named the Learfield Amplify 2024–25 Property of the Year, earning national recognition for its record-breaking growth in its inaugural year in the ACC.  The honor follows the program's earlier accolade as Paciolan's Star of the Year in March.
 
Learfield Amplify awards Property of the Year to celebrate overall excellence in revenue generation, business development, and partnership strength, areas where SMU continues to set the standard.
 
"Being named Learfield Amplify's Property of the Year is a testament to the power of vision, alignment, and relentless effort" said Lauren Adee, Chief Revenue Officer of SMU Athletics. "In our first year in the ACC, we set ambitious goals and we're proud to have delivered record-breaking results across revenue, attendance, and fan engagement."
 
 
Key Achievements in 2024–25:

1. No. 1 in FBS for Year-Over-Year (YOY) % Increase in Attendance
2. No. 2 in the Power 4 for Total Football Fan Growth (+10,000 per game)
3. SMU Record for Most Football Season Tickets Sold
4. 258,563 Ford Stadium Season Attendance Record
5. SMU became the first Amplify property to launch a dedicated revenue stream directly supporting student-athlete benefits, pioneering a model that is now being looked at across the country.
6. Football Revenue Grew 160% Year-Over-Year
7. The SMU vs. Nebraska matchup in volleyball drew a sellout and program-record crowd of 6,773 fans to Moody Coliseum, cementing volleyball's growing popularity in the DFW area.

 
"We are incredibly proud of the collective team at SMU for what was an amazing year," said Tyler Reichwein, Vice President of Learfield Amplify. "These milestones are a direct result of the strong collaboration between SMU Athletics and Learfield Amplify working together to drive revenue, support student-athletes, and enhance the fan experience."