Billy Nayden joined the men's soccer program in a newly created data analyst role in September of 2020.
Nayden graduated from SMU in 2014 with a bachelor's of business administration in marketing from the Cox School of Business and is currently in his penultimate semester of SMU's Master of Science in Data Science program, and is expected to graduate in May of 2021.
Nayden began his career in data analysis working in basketball, but has a wide range of experience in soccer, baseball and martial arts, in addition to numerous other projects. He has also served in numerous data science roles across the corporate space in the fields of real estate, manufacturing and marketing. Most recently, he worked as a data scientist in the sports marketing space, primarily analyzing data for digital advertising campaigns.
