DALLAS (SMU) – Following a Trust & Will Holiday Bowl victory over a top-20 opponent and a third straight season of nine or more wins, SMU Football announced today that season tickets for the 2026 season are now available.

The Mustangs will build on one of the most successful stretches in program history during the 2026 season, welcoming UC Davis, Missouri State, Boston College, Cal, Virginia, Virginia Tech, and Wake Forest to Gerald J. Ford Stadium. Through two seasons of ACC conference play, SMU is a perfect 8–0 at home, with Mustang fans playing a pivotal role in creating a true home-field advantage.

This past season saw historic attendance figures for SMU, as the Mustangs set a program record for average attendance, along with a new single-season student average attendance mark.

Due to continued high demand and sellouts across SMU's premium seating areas, the Mustangs will introduce two new premium seating options at Ford Stadium for the 2026 season: cabanas on the east side and loges on the west side terraces. Both offerings are designed to elevate the game-day experience with enhanced comfort, exclusive sightlines, and premium amenities, with west side loges also including access to the Garry Weber End Zone Complex. To receive more information on these premium options, please click HERE.

SMU Athletics conducted an extensive, data-driven study based on previous ticket pricing, sales trends, secondary market activity, and season-ticket fill rates to establish the 2026 pricing model. Prices for the 2026 season are inclusive of ticket fees. Parking and Boulevard donation levels have been updated in accordance with the newly released Mustang Club Benefits charts, as previously announced HERE.

Following the renewal deadline of March 31, 2026, season-ticket purchasers interested in upgrading their location will be invited to participate in a seat-selection process guided by the Mustang Club Priority Point system.

For season ticket questions, please contact the SMU Ticket Sales Office at ticketsales@smu.edu or 214-SMU-GAME.